Hong Kong Tourist Board prepares to reopen | New
The Hong Kong Tourism Board (HKTB) held its annual tourism update where it announced its latest campaigns to help promote the city in a post-pandemic world.
Dane Cheng, executive director of HKTB, told travel industry representatives that the organization is preparing to launch a new round of the Hong Kong Neighborhoods campaign.
In previous years, the organization has spotlighted neighborhoods such as Old Town Central and Sham Shui Po, with the aim of showcasing local Hong Kong culture, cuisine and arts, as well as encouraging visitors to explore beyond the city’s main attractions.
This year, the organization will focus on the West Kowloon district to partner with the opening of the M + Museum.
In recent years, the district has transformed into a cultural hub, housing new spaces such as the Parc des Arts, the Xiqu Center and Freespace.
Additionally, if the pandemic situation remains under control, HKTB will relaunch its mega-events calendar.
The first event to resume will be the Hong Kong Cyclothon, the city’s largest annual cycling event.
This year, HKTB is exploring the possibility of expanding the route to include the Hong Kong section of the Hong Kong-Zhuhai-Macao Bridge.
Other mega-events, such as the Hong Kong Wine & Dine Festival, an “Online + Offline” format will be adopted which will introduce new elements to maintain Hong Kong’s global visibility.
The HKTB will also continue to push for large-scale international business events and meetings to be held in Hong Kong in 2021 and beyond.
Cheng commented, “The global economy has started to rebound, Asia is expected to recover sooner, and the continent is expected to outperform other markets in terms of economic growth.
“Combined with the gradual easing of the pandemic situation in Hong Kong, this makes it a good time for Hong Kong to further raise its profile.
“As cross-border travel gradually picks up, HKTB will launch the Open House Hong Kong platform to conduct large-scale promotions in our source markets. “