Hong Kong Tourism Board announces relaunch plan to present Hong Kong with new perspectives and pave the way for tourists to return


LOS ANGELES & HONG KONG–(BUSINESS WIRE)–The Hong Kong Tourism Board (HKTB) held its annual Tourism Update 2022 event online on May 6 and announced a relaunch plan that highlights dynamic developments and new experiences in Hong Kong, aimed to create a positive vibe and make the city a high-spirited destination for travelers around the world when travel resumes.

With the theme “Together towards new horizons”, Tourism Update 2022 attracted 3,200 sales representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants and meeting organizers and exhibitions from Hong Kong, mainland China and overseas markets. The HKTB shared information on the latest tourism trends and its work plan for the coming year.

In his opening remarks, HKTB Chairman Dr. YK Pang highlighted Hong Kong’s return to normality. “The fifth wave of the pandemic is easing. Daily life and economic activities in Hong Kong are gradually returning to normal, enabling us to hold large-scale events and prepare to welcome visitors again,” Dr. Pang said.

“Throughout the pandemic, Hong Kong has never stopped building and upgrading its tourism infrastructure. We will witness the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to enter service within the next two years. Thanks to these new pieces of infrastructure and the support of the central and Hong Kong SAR governments, Hong Kong’s competitive advantage has been maintained and we can move towards new horizons with confidence.

In his presentation of the work plan for the coming year, HKTB Executive Director Dane Cheng described how the HKTB will first focus on creating a positive vibe in the city, boosting consumption and maintaining Hong Kong’s profile globally by launching “Hong Kong Summer Treats”. . The campaign will offer a wide range of discounts and promotional offers, and will start with “Arts in Hong Kong” – a campaign that supports international arts and cultural events, such as Art Basel, which will return in a physical format.

When social distancing measures are further relaxed, HKTB will stage more world-class events in phases, including the Hong Kong Wine & Dine Festival and Hong Kong WinterFest, and support other high-profile events such as than the Hong Kong Sevens.

Cheng stressed the importance of ensuring a recovery in his country as the return of visitors from around the world approaches. “These promotions will generate a positive vibe in Hong Kong and demonstrate how we have returned to normal. The HKTB will then launch extensive promotions, including the “Open House Hong Kong” tactical campaign, to welcome visitors back when the time comes. To better meet market needs, we will also strive to improve the visitor journey into a seamless experience through comprehensive digital transformation,” Cheng said.

“The HKTB conducted extensive research in 16 markets and found that Hong Kong is still highly rated by travelers from around the world. They specifically identified some key factors for visiting Hong Kong, including cleanliness, local culture, in-depth experiences , unique cuisine, great accessibility and ease of communication.These factors are not only the main assets of Hong Kong, but also correspond to the trends and tastes of the post-COVID era of travel.

Mr. Cheng added, “With our strong tourism bases, our status as a center of international cultural exchange between East and West, our position at the heart of the dynamic Greater Bay Area and the wealth of our new and tourism infrastructure, Hong Kong’s future for tourism is full of potential.

Guest speakers from major organizations also described new developments aimed at further improving Hong Kong’s world-class tourism infrastructure.

The West Kowloon Cultural District is one of Hong Kong’s major arts and cultural projects. Its M+ contemporary art museum opened last year and the Hong Kong Palace Museum will welcome its first visitors this summer. Speaking at the event, West Kowloon Cultural District General Manager Ms Betty Fung said, “As a unique cultural center with unparalleled connectivity in Hong Kong and Asia, WKCD showcases the best of Eastern and Western culture to visitors, from Chinese arts and antiques to contemporary visual culture, and provides visitors with a holistic experience that blends arts and culture with retail, dining and entertainment.

Hong Kong International Airport plays a pivotal role in maintaining the city’s status as an international aviation hub. Ms. Vivian Cheung, Executive Director of the Hong Kong Airport Authority (Airport Operations), said: “In addition to maintaining our status as an aviation hub, our strategy is to transform Hong Kong International Airport into a an urban airport into an airport city, developing into a destination in itself for visitors. Airport City aims to attract visitors from around the world through its wide range of retail, dining, entertainment and leisure offerings, while providing a business platform through its convention and exhibition facilities . At the same time, we are further improving the airport’s sea and land connectivity with the Guangdong-Hong Kong-Macau Greater Bay Area, to facilitate seamless travel for the region’s 70 million people visiting the city. airport.

The integration of culture, sport and tourism is a key axis of development. Managing Director (Commercial) of Kai Tak Sports Park, Mr James Irvine, said: “As one of Hong Kong’s most important sports facilities, Kai Tak Sports Park will add dynamism to the dynamic tourism landscape of Hong Kong. city ​​with its world-class sports, recreation and entertainment experiences. A one-of-a-kind destination located in the heart of the city will bring the global community to Hong Kong.

Members of the media can download the press release from the link below:


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