Highlights development and new experiences in Hong Kong to make it a destination of choice for travelers from around the world
The Hong Kong Tourism Board (HKTB) held its annual online tourism update event on May 6 and announced a relaunch plan that highlights developments and new experiences in Hong Kong, aimed at create a positive vibe and make the city the destination of choice for travelers around the world when travel resumes.
With the theme “Together towards new horizons”, Tourism Update 2022 attracted 3,200 sales representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants and meeting organizers and exhibitions from Hong Kong, mainland China and overseas markets. The HKTB shared information on the latest tourism trends and its work plan for the coming year.
In his opening remarks, HKTB Chairman Dr. YK Pang highlighted Hong Kong’s return to normalcy. “The fifth wave of the pandemic is waning,” he said. “Daily life and economic activities in Hong Kong are gradually returning to normal, allowing us to hold large-scale events and prepare for the return of visitors. Throughout the pandemic, Hong Kong has never stopped building and upgrading its tourism infrastructure. We will witness the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to enter service within the next two years. Thanks to these new pieces of infrastructure and the support of the central and Hong Kong SAR governments, Hong Kong’s competitive advantage has been maintained and we can move towards new horizons with confidence.
In his presentation of the work plan for the coming year, HKTB Executive Director Dane Cheng described how HKTB will first focus on creating a positive vibe in the city, boosting consumption and maintaining Hong Kong’s profile globally by launching “Hong Kong Summer Treats”. The campaign will feature a wide range of discounts and promotional offers and will start with “Arts in Hong Kong” – a campaign that supports international arts and cultural events, such as Art Basel, which will return in a physical format.
When social distancing measures are further relaxed, HKTB will stage more world-class events in phases, including the Hong Kong Wine & Dine Festival and Hong Kong WinterFest, and support other high-profile events such as than the Hong Kong Sevens.
Cheng stressed the importance of ensuring a resumption at home ahead of the return of visitors from around the world. “These promotions will generate a positive vibe in Hong Kong and demonstrate how we have returned to normal. The HKTB will then launch extensive promotions, including the “Open House Hong Kong” tactical campaign, to welcome visitors back when the time comes. To better meet market needs, we will also strive to improve the visitor journey into a seamless experience through a comprehensive digital transformation.
He revealed, “The HKTB conducted extensive research in 16 markets and found that Hong Kong is still popular with travelers from around the world. They specifically identified some key factors for visiting Hong Kong, including cleanliness, local culture, in-depth experiences, unique cuisine, great accessibility, and ease of communication. These factors are not only Hong Kong’s main assets, they also correspond to trends and tastes in the post-COVID travel era. With our solid tourist bases, our status as a center of international cultural exchange between East and West, our position at the heart of the dynamic Greater Bay Area and our wealth of new tourist assets and infrastructures, the future of Hong Kong tourism is full of potential.”