Hong Kong Tourism Board outlines road to recovery


Tourism officials outlined ongoing strategies for Hong Kong’s recovery from the pandemic at the Hong Kong Tourism Board (HKTB) Annual Tourism Update Conference, which took place in a virtual format this year.

For starters, the HKTB will unveil a new set of initiatives through its Hong Kong Neighborhoods campaign, which will highlight the West Kowloon cultural district and its immersive cultural experiences, as well as the opening in late 2021 of the M + Museum of Modern Visual. Culture.


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Former Hong Kong neighborhood campaigns have included Old Town Central and Sham Shui Po.

“The global economy has started to rebound, Asia is expected to recover sooner and the continent is expected to outperform other markets in terms of economic growth,” said HKTB executive director Dane Cheng.

“Combined with the gradual easing of the pandemic situation in Hong Kong, this makes it a good time for Hong Kong to further raise its profile. As cross-border travel gradually picks up, the HKTB will launch the Open House Hong Kong platform for conduct large-scale promotions in our source markets. ”

The Open House Hong Kong initiative is designed to capitalize on unique experiences and promotional offers.

The HKTB is also planning to relaunch a large-scale event, with the caveat that the pandemic will continue to subside.

. “The first event to return to a physical format will be the Hong Kong Cyclothon [cycling event] and the HKTB is studying the feasibility of extending its route to the Hong Kong section of the Hong Kong-Zhuhai-Macao Bridge to add to the attractiveness of the event, ”the tourism board said.

The Hong Kong Cyclothon is scheduled to take place in the fourth quarter of 2021.

Meanwhile, hotel officials are also optimistic about the destination’s recovery.

“Hong Kong hotels are renowned for providing the best service in the world,” said Jennifer Cronin, president of Wharf Hotels and president of Heritage Tourism Brands, which in addition to Wharf Hotels includes luxury brands based in Hong Hong such as Harilela Hotels, The Langham Hotels & Resorts, Mandarin Oriental Hotel Group, Shangri-La Hotels & Resorts, Swire Hotels, Peninsula Hotels.

“Not only was quality improved during the pandemic, but we are also committed to being ahead of customer expectations as part of new travel paradigms. I believe the Hong Kong tourism industry is more than ready and prepared for a rapid recovery. “

The needle is starting to move on the arrivals front, with the HKTB reporting that in April 2021 visitor arrivals totaled more than 5,700, an increase of 38.3% from April 2020.

“To meet the expectations of travelers throughout their consumption journey, we believe that digitization, such as digital tickets in the aviation sector, will play an important role in facilitating the safe and gradual return of international travel. , allowing our customers to travel with confidence and convenience throughout their journey ”, Simon Large, Customer Director of Cathay Pacific Airways,

“In addition, we also believe that vaccination is the key to the recovery of tourism. “

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