Hong Kong Tourism Board showcases Sham Shui Po District through the lens of an award-winning videographer

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HONG KONG & LOS ANGELES–(BUSINESS WIRE)–September 27, 2018–Beyond Hong Kong’s dazzling skyscrapers, pulsing nightlife and fine dining lies Sham Shui Po, an eclectic neighborhood where tradition and modernity unite, and where every street corner breathes the very essence of everyday life.

This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20180927005082/en/

Located in the Sham Shui Po district, the Man Fung Building is one of the most Instagrammable buildings in Hong Kong. Sham Shui Po is an eclectic neighborhood where tradition and modernity come together, and where every corner breathes the very essence of daily life in Hong Kong. (Photo: BusinessWire)

Hot on the heels of its successful “Old Town Central” campaign last year, the Hong Kong Tourism Board (HKTB) has launched a new campaign featuring Sham Shui Po as a neighborhood where visitors will find all aspects of Hong Kong life in the most authentic local flavors. Through a series of promotions, HKTB will showcase the fascinating features and offerings of Sham Shui Po. A number of hiking routes recommended by locals will also be introduced, complemented by themed decorations displayed at various locations to help visitors explore. discover the charm of Sham Shui Po.

“Travelers are looking for more in-depth travel experiences, and at Sham Shui Po they can experience the authentic daily life of Hong Kong residents,” said Bill Flora, Director of HKTB-USA. “Sham Shui Po offers a fascinating mix of traditional and trendy elements, with many cool and creative shops. Additionally, there is Michelin-starred food to enjoy, and a number of shopping streets and open-air markets with different themes, all of which provide an enriching experience for visitors.

HKTB immerses visitors in the extraordinary and alluring hustle and bustle of Sham Shui Po with a fascinating two-minute time-lapse video titled Dive into Sham Shui Po like the locals do. Shot by local resident and award-winning videographer Alex Rodriguez, at the invitation of HKTB, the gripping film debuted today and showcases Sham Shui Po’s best-kept secrets from the perspective of a gay fung (local resident) to a global audience of potential visitors.

Dive into Sham Shui Po like the locals do

The film depicts a typical day in the distinctive market community and begins as umbrellas pop up on stalls along the streets shortly after daybreak. The buzz is gathering as residents venture outside to do their daily shopping. Within the markets is a bewildering array of goods outside of fresh produce and roast meat, such as vintage toys and antiques, colorful fabrics, the latest computer models, and much more. Famous for electronics, the open-air market on Apliu Street attracts local and foreign treasure hunters.

“Apliu Street is a playground for all walks of life,” says Rodriguez. “They sell all kinds of electronic gadgets and parts, second-hand items and anything you can imagine. Even my first time-lapse gear was built from parts I bought here. After living here for six years, I still feel like a kid in a candy store in Sham Shui Po.

Capturing the scene of hungry diners lining up to eat at the mecca of dim sum and Michelin-starred Tim Ho Wan, the film captures stacks of bamboo steamers. The culinary exploration continues through many local restaurants and Michelin-recommended favorite street food stalls, including the hugely popular silken tofu dessert at the Kung Wo Beancurd Factory, showing why Sham Shui Po is a food magnet. greedy.

The film then unfolds at a more leisurely pace at the entrance to the Arli Star Leather Factory, where artisans draw inspiration from the exuberant contrasts of the neighborhood around them. The mellow vibe injected into the Classical Quarter by young dream-chasers radiates across Tai Nan Street to Café Sausalito, where a live jazz concert provides a fitting soundtrack to the highly creative atmosphere.

The pace of life remains as frenetic as dusk falls. Rodriguez’s video portrait ends in style at a dai pai donga traditional open-air restaurant where sizzling Cantonese stir-fries are served and enjoyed among friends by the glow of neon-lit streets.

Self-guided walks recommended by locals

Visitors can follow in Alex’s footsteps and experience for themselves the extraordinary and rewarding scenes captured in his remarkable film. HKTB offers insider insight into exploring the authentic community through a walking guide to Sham Shui Po, featuring personal recommendations from local personalities, making every traveler’s trip to this distinct Hong Kong neighborhood an unforgettable experience. . The hiking guide offers visitors the best things to see, eat, buy and do. From stepping into traditional temples built by early immigrants to lounging in cafes that bring new energy to the historic district, Sham Shui Po radiates the simple pleasures of travel.

The hiking guide is available at: http://www.discoverhongkong.com/common/ebook/SSP_booklet_EN.pdf

Members of the media can download the video and images from the following links:

See the source version on businesswire.com: https://www.businesswire.com/news/home/20180927005082/en/

CONTACT: Hong Kong Tourism Board

Paul M. Garcia

(323) 938-7265

[email protected]

KEYWORD: UNITED STATES ASIA PACIFIC NORTH AMERICA CALIFORNIA HONG KONG

INDUSTRY KEYWORD: OTHER CONSUMER ENTERTAINMENT TRAVEL DESTINATIONS VACATION RESTAURANT/BAR GENERAL ENTERTAINMENT RETAIL COMMUNICATIONS ADVERTISING MARKETING FOOD/BEVERAGE CONSUMER

SOURCE: Hong Kong Tourism Board

Copyright Business Wire 2018.

PUBLISHED: 09/27/2018 08:21 / DISK: 09/27/2018 08:21

http://www.businesswire.com/news/home/20180927005082/en


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