Hong Kong Tourism Board’s “Online + Offline” Chinese New Year promotions instill creativity in traditions and provide business partners with an additional promotional platform

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“The Hong Kong Tourist Board launched ‘Holiday at Home’ as a local promotional platform in the middle of last year, with the aim of boosting local consumption. With this promotional platform, we have moved some mega events online and added offline elements for flexibility promotions in response to the development of the epidemic, ”said Mr. Dane cheng, executive director of the HKTB. “As for this year’s CNY campaign, we will bring traditions online and infuse them with innovative elements, sending our festive blessings to the public in a whole new way.”

CNY Mart online to promote local creativity

The “Fortunes at Home” campaign will continue during CNY, Valentine’s Day and the Lantern Festival. The focus will be on an online CNY Mart supported by the HKTB and launched in cooperation with FEED and the local restaurant industry. The online market will offer more than a hundred products and delicacies with festive and romantic elements, including:

Traditional CNY gifts in new ways
A collection of delicious collaborations between traditional local brands and original avant-garde brands will be available in limited stock exclusively at the CNY Mart online.

CNY Mart Online will feature an online mini-game to deliver the blessings of the season to everyone in Hong Kong. Locals can play the game on their cell phones or computers and earn discount coupons for the online marketplace or HKTB festive gift boxes.

A selection of products featured on the CNY Mart online include:

Trendy brands x Traditional local brands
(Exclusive to the “Fortunes at Home” campaign)

Kung Lee Sugar Cane Drink x Papabulle
Handmade herbal tea candies (108 HK $-188)

With a history of more than 70 years, Kung Lee Sugar Cane Drink and the Spanish brand Papabubble jointly launch handmade sweets with different flavors of herbal tea.

Yiu Fung x Paper
CNY candy box (HK $ 238)

The two brands are launching the first CNY paper candy box, with five classic snacks inside. The box can be unfolded into a tangerine plant, a symbol of luck in Chinese traditions.

Valentine’s Day gifts

Greenology
Succulent plant (520 HK $)

The locally sourced brand offers exquisite cement planters, which can outlast ordinary flowers.

Easy signs
Neon sign (1000 HK $ and up to)

The uniquely designed neon signs allow for personalization with the names of lovebirds or other sweet messages.

“Gourmet at Home” – Taste the Contemporary Big Bowl & Festive Menu
More than 20 hotels and restaurants will offer special menus such as themed menus, desserts and tea sets offered exclusively for CNY. Hong Kong residents can enjoy these delicacies at home, with some only available for pickup by themselves.

The chef’s specialties include:

Artisan Lounge X Fan Guan
Artisanal Abalone Poon Choi (HK $ 2,288)
(Notes: specially designed for the “Fortunes at Home” campaign)

Mira Hong Kong
Prepare a feast in a large, ready-to-eat bowl (620 HK $ / $ 999)

Rosewood Hong Kong – The Heritage House
Chicken Fu Gui (HK $ 1,388)

Four Seasons Hotel in Hong Kong
CNY afternoon tea set to go (HK $ 658)

Continuous promotion of offline offers
The HKTB also works with hotels, attractions, caterers and retail businesses to promote various offline offers on the Holiday at Home promotional platform. When the pandemic situation has stabilized, members of the public can visit and take advantage of the offers of different traders in person. Offline offers include hotel stay packages, mall privileges, as well as limited-time offers from various attractions and merchants.

Selected CNY offers include:

  • 75% off braised abalone in brown sauce (4 pcs / box) from Top notch food (7 boxes for 450 HKD, initially HK $ 1,876)
  • 50% discount for featured Dendrobium from Tung Fong Hung (initially 2 856 HKD)
  • 50% reduction for braised abalone with chicken from Victoria Harbor Restaurant (initially 168 HK $)
  • The Peak Spring offers, which allow visitors born in the Year of the Rat or the Year of the Ox to benefit from a special price of 28 HK $ in the place of $ 99

From February 8, 2021 members of the public can visit the HKTB website (www.DiscoverHongKong.com/cny) or the Holiday at Home website (www.holidayhk.com) for details on events and offers under the Fortunes at Home campaign.

Hong Kong Tourist Board

Related links

http://www.hktb.com


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