The Hong Kong Tourist Board (HKTB) launched the “Hong Kong Convention Ambassador” program to “promote the city as a top choice for regional and global MICE events.
More than 100 prominent business and professional body executives in Hong Kong have partnered with the tourism board for this initiative.
The city should host its very first congress on artificial intelligence in the Grande Baie region with more than 2,400 participants in November 2021.
Henry Li, Marketing Director of the Hong Kong Productivity Council, said, “Hong Kong is best positioned to host this GBA event given its leadership position as the most international city and gateway to the mainland. The Ambassador Program will certainly deepen the network between HKTB and business lines to bring even more top international events. “
According to HKTB, Ambassadors play a key role in strengthening the city’s position as a premier MICE hub. Their efforts began to bear fruit, with the successful Hong Kong International Dental Expo and Symposium (“HKIDEAS”) held in January. The three-day event, the first trade fair held in the city since the fourth wave of Covid-19 struck in late 2020, attracted an average daily attendance of more than 3,000 dental professionals.
Fellow Ambassador, Associate Dean (External Affairs), Faculty of Medicine, Chinese University of Hong Kong and President of Congress, 15th Asia-Pacific Congress of Endoscopic and Laparoscopic Surgeons of Asia (ELSA 2021), Prof. Philip Chiu is preparing to bring the annual congress to Hong Kong in November 2021. To be held at Hong Kong Science & Technology Park, ELSA 2021 prides itself as Asia’s largest conference in endoscopic and laparoscopic surgery.
List of events led by ambassadors in preparation:
|Global Alliance of Chinese Breast Cancer Organizations 2021 Conference||Q3 / 4 2021|
|23rd International Conference of Race Analysts and Veterinarians 2021||Q4 2021|
|2021 Congress on artificial intelligence in the Grande Baie region||Q4 2021|
|15e Asia-Pacific Congress of Asian Endoscopic and Laparoscopic Surgeons (ELSA 2021)||Q4 2021|
|Asian Emergency Medicine Conference 2021||Q4 2021|
|Hong Kong International Dental Expo and Symposium 2021||Q4 2021|
|International Air Transport Association (IATA) Global Cargo Symposium 2022||Q1 2022|
|World Confederation of Physiotherapy Western Asia-Pacific Regional Congress 2022||Q2 2022|
|Asia-Pacific League of Rheumatology Associations (APLAR) 2022||Q3 2022|
|2023 Royal College of Obstetrics and Gynecology Congress||2023|
|Asian Cardiovascular Imaging Society (ASCI) Congress 2023||Q2 / 3 2023|
|The Congress of the Asian Transplantation Society (CAST) 2023||Q3 2023|
Dr YK Pang, President of HKTB, said:
“As we chart the course of recovery, we are grateful that more than 100 distinguished community leaders join us in promoting Hong Kong as the preferred host of MICE global events.
“The Hong Kong Convention Ambassador Program isn’t just formulated to bring business events to the city when travel resumes. It will also promote the benefits of Hong Kong to the global business community and help drive multi-sector recovery. The economic multiplier effect of hosting world-class MICE events is enormous. And the HKTB team is here to offer full support to the ambassador’s efforts.