The Hong Kong Tourism Board officially launched a promotion for the West Kowloon area on September 9 as part of the “Hong Kong Neighborhoods” campaign.
The ‘West Kowloon’ neighborhood program highlights the neighborhood’s rich heritage and bustling street life in Yau Ma Tei and Jordan, as well as its two new world-class museums – M + and the Hong Kong Palace Museum in the cultural district of West Kowloon. These two museums are expected to open by the end of 2021 and are expected to become landmarks in artistic and cultural tourism. Art is an integral part of life in West Kowloon. Yau Ma Tei and Jordan are home to many historic architectures, proven shops and traditional craftsmanship. The neighborhood has never stopped evolving, so the neighborhood has a plethora of experiences to offer its visitors.
Hong Kong Tourism Board Executive Director Dane Cheng said, “Experiential tourism is a growing and inspiring trend, especially when it blends arts and culture with authentic local life. The HKTB chose to launch this promotion on a large scale before the borders reopen because we want residents to first savor the experience and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious aura. of artistic life in the district of West Kowloon. We hope that Hong Kong people will then share their experiences with friends and relatives outside of Hong Kong. In addition, visitors from all over the world are eager to travel as soon as travel restrictions are relaxed, and we can capitalize on the opportunities if we are well prepared in advance ”.
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