The Hong Kong Tourist Board has expanded its events to create themed cruise programs in partnership with cruise lines, Dream Cruises and Royal Caribbean International. This was announced in a press release.
The Genting Dream and Spectrum of the Seas – both based in Hong Kong – will present WinterFest at sea for Hong Kong cruise passengers to celebrate the upcoming holiday season. This follows the success of the Wine & Dine Festival at sea, said the Hong Kong Tourist Board (HKTB).
“We have been working closely with cruise line partners to stimulate local demand for cruise travel since the cruise restart earlier this year. The idea of aligning major shore-based events and festivals with on-board activities has proven to be effective and practical. We hope locals develop their love and appreciation for the city’s fascinating tourism offerings, ultimately spreading a positive voice about Hong Kong to a global audience, ”said Kenneth Wong, Managing Director of MICE & Cruise at HKTB.
During Wine & Dine month in November, Dream Cruises offered a It’s La Mer! Genting Dream program including mixology workshops, shows and signature drink tasting. Royal Caribbean’s Spectrum of the Seas has created wine pairing menus at designated restaurants, in addition to beverage packages and wine deals. HKTB has produced social campaigns featuring local celebrity Joyce Cheng, as well as a series of media programs.
For Winterfest at Sea in December, the Genting Dream brings the Nordic Christmas Adventure with a range of “culinary delights”, Christmas themed activities, craft workshops and entertainment. The specter of the seas presents Sparkling Christmas, with holiday decorations and limited seasonal activities, workshops, dining offerings and Broadway-style shows.
“Thanks to the collaboration with HKTB, C’est La Sea! on board the Genting Dream was very well received. We believe Hong Kong vacationers will also enjoy Dream Cruises’ “A Nordic Christmas Adventure” through December 31st. Through our continued partnership with the HKTB, Dream Cruises looks forward to delivering even more innovative activities aboard our ship in 2022 to enhance the Super Seacation experience for Hong Kong, ”said Christine Li, senior vice president and manager. marketing at Genting Cruise Lines. .
Royal Caribbean Cruises Hong Kong Managing Director Crystal Campbell said the Wine & Dine program created “noise and awareness of our unforgettable cruise experience.”
“Without a doubt, our upcoming Christmas and New Years cruises will continue to fuel the excitement and momentum of local cruises,” said Campbell.