Hong Kong Tourist Board launches great outdoors summer video


TORONTO and HONG KONG, June 18, 2021 (GLOBE NEWSWIRE) – This summer, Hong Kong’s great outdoors will be accessible to those living abroad, thanks to a series of unique and calming sensory videos created as part of the of the 360 ​​Hong Kong Moments initiative by the Hong Kong Tourism Board (HKTB), which has succeeded in capturing and bottling the aural essence of the city into highly immersive and enjoyable visual experiences.

A highlight of Great Outdoors Hong Kong’s (GOHK) summer campaign 2021-2022, four distinctly themed videos on Meridian Sensory Autonomous Response (ASMR) will each showcase 30-second snapshots of dreamy environmental acoustics heard in the most remote corners of the city. The videos are designed to stimulate the senses and awaken the sensitivity to the harmonic symphonies of the countryside just a stone’s throw from the city.

A media excerpt accompanying this announcement is available by clicking on the image or link below:

ASMR in Peng Chau summons a ship’s horn, temple chime, and hypnotic kaucim (shaking makeshift sticks). Swaying leaves, dripping waterfalls, chirping birds and flapping wings tilt to attract attention in the ASMR of Shing Mun Reservoir. The ASMR in Stanley stretches across the splash in the ocean and opens a paper fan, to bite into a deliciously warm piece of French toast at a local cha chaan teng diner. Finally, ASMR at Sai Kung plunges into the myriad of tones and timbres of the sea, which can be encountered during a solo stand-up paddle session.

Both calming and provocative, the video series features curious individuals exploring the outskirts of Hong Kong through a hyper-focused lens, and culminates in a three-minute magnum opus, which brings together all the contrasting elements into one. beautifully euphoric.

The ASMR videos are part of GOHK’s larger summer campaign, which will also feature 13 seasonal routes, covering hiking and sightseeing destinations, island hopping routes and water sports experiences. Special emphasis is placed on water activities, which are easily accessible but often overlooked by visitors who might not be familiar with Hong Kong’s green side. For the summer, recommendations include kayaking and snorkeling near the UNESCO Hong Kong Global Geopark in Sai Kung, the city’s back garden.

The entire Great Outdoors Hong Kong 2021-2022 campaign is hosted on its own dedicated campaign website and is packed with useful information, such as insider tips, restaurant recommendations, and transportation suggestions. In addition to the iconic ASMR thumbnails, the site features a colorful mix of photos, written itineraries, and 13 videos for beginners – short videos covering themes like ‘adventure’, ‘antiquity’, ‘instagrammable’ and ‘ relaxation ”, offering insight (distance, elevation, difficulty, duration, etc.) and experiences en route on each seasonal route to inspire future trips.

For more information and the full Great Outdoors Hong Kong 2021-2022 summer video series, please visit: www.discoverhongkong.com/ca/explore/great-outdoor/wellness.html

Videos and images are accessible via:

For media inquiries, please contact Jorge Lee, Tel. : (416) 366-2389 ext 206, [email protected]

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