With the traditional international Chinese New Year night parade canceled due to the Covid-19 pandemic, the Hong Kong Tourist Board is turning to innovative promotional programs in the “online + offline” format that take place from 8 to February 26.
The three-week Chinese New Year’s (CNY) “Fortunes at Home” promotional campaign showcased a creative online marketplace, CNY delicacies and specialties, as well as abundant content, including games, Lucky feng shui tricks and festive e-cards, as well as special offers from the restaurant and retail sectors.
“The Hong Kong Tourist Board launched ‘Holiday at Home’ as a local promotional platform in the middle of last year, with the aim of boosting local consumption. With this promotional platform, we have moved some mega-events online and added offline elements for flexible promotions in response to the development of the epidemic, ”said Dane Cheng, executive director of HKTB. “As for this year’s CNY campaign, we will bring traditions online and infuse them with innovative elements, sending our festive blessings to the public in a whole new way.”
HKTB also recently hosted a virtual tour for international media in the city so they can experience an authentic Chinese New Year celebration from the comfort of their own homes.
The virtual tour started with a visit to the largest Man Mo temple in Hong Kong, a tribute to the god of literature (Man) and the god of war (Mo). On Chinese New Year’s Day, parents bring their children here to receive additional blessings for their school goals. Next, Wong Tai Sin Temple, where thousands of believers line up in front of the temple for the opportunity to make the first incense offering at midnight. It is their belief that wishes are granted on a first come, first served basis in this sacred land. Next, the tour made a stop at Che Kung Temple where visitors come to improve their luck by spinning the wheel of fortune for the year.
This was followed by a quick stop at Upper Lascar Row, where feng shui master Thierry Chow showed where to buy chic decorations that can help improve your fortune during the Year of the Ox. The neighborhood is also known for its row of antique stores, offering an eclectic collection of Chinese calligraphy, art, and vintage furniture.
The tour also included a visit to the flower market where Hong Kong people go to buy auspicious plants as part of their Chinese New Year celebration.