Hong Kong Tourist Board officially launches West Kowloon district


The Hong Kong Tourist Board (HKTB) has officially launched a promotion for the West Kowloon area, after showcasing the popular “Old Town Central” and “Sham Shui Po – Every Bit Local” promotions in the “Hong Kong Neighborhoods” campaign “. The ‘West Kowloon’ neighborhood program showcasing the neighborhood’s rich heritage and bustling street life in Yau Ma Tei and Jordan, as well as its two new world-class museums – M + and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open at the end of this year and next year and become landmarks in arts and culture tourism. As art is inseparable from our life, promoting the West Kowloon neighborhood bridges the local life of the bustling communities of Yau Ma Tei and Jordan, which are home to many historic architectures, proven shops and handicrafts. traditional, and art the allure of WKCD. Throughout continuous evolution and revitalization, the neighborhood has many amazing experiences for the public and visitors to discover. The HKTB expects the countryside to attract people from all over the city to rediscover it from new perspectives in order to boost local tourism in depth and boost economic activities in the neighborhood.

HKTB Executive Director Mr. Dane Cheng said, “Experiential tourism is a growing and inspiring trend, especially when it blends arts and culture with authentic local life. The HKTB chose to launch this large-scale promotion before the borders reopen because we want residents to first savor the experience and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious aura. of artistic life in the district of West Kowloon. We hope that Hong Kong people will then share their experiences with friends and relatives outside of Hong Kong. In addition, visitors from all over the world are eager to travel as soon as travel restrictions are relaxed, and we can capitalize on the opportunities if we are well prepared in advance. We also encourage tour operators to create in-depth tours for Hong Kong residents to help them plan in advance for the return of international visitors. “

“The HKTB believes that the West Kowloon neighborhood program will not only boost domestic tourism and boost consumption, but also spread a positive message and showcase Hong Kong’s new artistic and cultural travel opportunities to the world and generate interest. visitors to the neighborhood, who are eager to return as soon as the borders reopen. “

Five walking circuits to discover a rich heritage

Starting from the beautiful coastline of the West Kowloon Cultural District, the “West Kowloon” neighborhood program extends to Yau Ma Tei and Pitt Street, and stretches along Nathan Road to reach the streets and paths around Austin Road, Jordan.

To reflect the unique characteristics of each region, the HKTB has designed five themed walking tours focusing on heritage and crafts, cultural arts and culinary arts. The routes cover many little-known corners of the city that are often overlooked by residents and visitors, such as a bookstore hidden away in the Tin Hau temple, a seafood restaurant turned into an art hotel, and a condiment shop with local flavors. Western dishes fused with traditional fermented tofu.

The routes offer recommendations for over 50 points of interest, shops and restaurants, and are available as an interactive e-map on the West Kowloon neighborhood campaign page on the HKTB website. Special offers have been set up with local shops and restaurants for people participating in the walks in order to encourage spending.

Photo spot with spectacular large-scale art installations

Art is a central theme in promoting the West Kowloon district. In addition to the M + and the Hong Kong Palace Museum, the HKTB has partnered with “FriendsWithYou”, a pop-art duo of Samuel Borkson of Florida, the United States, and Arturo Sandoval III of Cuba, to bring their gigantic artistic installation and their signature. pop-art characters in Hong Kong and share the positive vibes of the neighborhood. The facilities will be in the West Kowloon Cultural District Art Park from September 23 to October 14 with free entry, giving visitors the chance to enjoy international art exhibitions and create photo memories.

Various areas will be decorated as part of the promotion. The footbridge and the metro between the WKCD and Jordan will be transformed into an “Arts Corridor”. Themed buntings with a QR code from the program’s web page will be displayed around the Yau Ma Tei and Jordan MTR stations and on lampposts along Museum Drive. The HKTB has also made promotional films featuring well-known figures from the neighborhood, who guide viewers along the streets and sidewalks and give their first-hand views to viewers around the world who currently cannot make it to the city. in person.

For more details on the “Hong Kong Neighborhoods – West Kowloon” campaign, visit www.discoverhongkong.com/westkowloon-en

Media contact details

Gunjan Mukherjee, H + K Strategies, [email protected]; Anusmita Bora, H + K Strategies, [email protected]

Disclaimer: This content is distributed by Business Wire India. No HT journalist is involved in the creation of this content.

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