TORONTO and HONG KONG, Sept. 14, 2021 (GLOBE NEWSWIRE) — The Hong Kong Tourism Board (HKTB) has officially launched a promotion of the West Kowloon district after introducing the popular promotions “Old Town Central” and “Sham Shui Po – Every Bit Local” in the “Hong Kong Neighborhoods” campaign. The “West Kowloon” neighborhood program highlights the neighborhood’s rich heritage and bustling street life in Yau Ma Tei and Jordan, as well as its two new world-class museums – M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open later this year and next and will become landmarks for arts and cultural tourism. As art is inseparable from our life, promoting the West Kowloon district bridges the local life of the bustling communities of Yau Ma Tei and Jordan, home to many historical architectures, time-tested shops and handicrafts traditional, and the lure art of the WKCD. Throughout the continuous evolution and revitalization, the neighborhood has many amazing experiences for the public and visitors to discover. The HKTB expects the campaign to attract people from all over the city to rediscover it from new perspectives to boost local tourism in depth and stimulate economic activities in the district.
HKTB Executive Director, Mr. Dane Cheng, said, “Experiential tourism is a rising and inspiring trend, especially when it combines arts and culture with authentic local living. HKTB chose to launch this large-scale promotion before the borders reopen because we want residents to first savor the experience and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious aura of artistic life in the West Kowloon district. We hope Hong Kong people will then share their experiences with friends and relatives outside Hong Kong. , visitors from around the world are eager to travel as soon as travel restrictions are eased, and we can take advantage of opportunities if we are well prepared in advance. We are also encouraging tour operators to create in-depth tours for Hong Kong residents to help them anticipate the return of international visitors. »
“The HKTB believes that the West Kowloon Neighborhood Program will not only boost domestic tourism and boost consumption, but also spread a positive message and introduce Hong Kong’s new art and cultural travel opportunities to the world and generate interest. for the district among visitors, who are eager to return as soon as the borders reopen.”
A media clip accompanying this announcement is available by clicking on the image or link below:
Five walking circuits to discover a rich heritage
Starting from the beautiful coastline of West Kowloon’s cultural district, the “West Kowloon” neighborhood program extends to Yau Ma Tei and Pitt Street, and extends along Nathan Road to reach the streets and paths around it. ‘Austin Road, Jordan.
To reflect the unique characteristics of each region, the HKTB has designed five themed walking tours focusing on heritage and crafts, cultural arts and culinary arts. The itineraries cover many little-known corners of the city that are often overlooked by residents and visitors alike, such as a hidden bookstore in Tin Hau Temple, a seafood restaurant turned art hotel, and a condiment shop offering Western dishes fused with traditional fermented tofu.
The directions offer recommendations for over 50 points of interest, shops and restaurants, and are available as an interactive e-map on the West Kowloon neighborhood campaign page of the HKTB website. Special offers have been put in place in shops and restaurants in the area for people taking part in the walks in order to encourage spending.
Photo spot with spectacular large-scale art installations
Art is a central theme in the promotion of the West Kowloon district. In addition to M+ and the Hong Kong Palace Museum, HKTB has teamed up with “FriendsWithYou”, a pop-art duo featuring Samuel Borkson from Florida, USA, and Arturo Sandoval III from Cuba, to bring their gigantic art installation and signature pop-art characters in Hong Kong and share the positive vibes of the neighborhood. The installations will be in the West Kowloon Cultural District Art Park from September 23 to October 14 with free admission, giving visitors the opportunity to enjoy international art exhibitions and create photographic memories.
Various areas will be decorated as part of the promotion. The footbridge and the subway between the WKCD and Jordan will be transformed into “Arts Corridor”. Themed banners with a QR code of the program webpage will be displayed around MTR Yau Ma Tei and Jordan stations and on streetlights along Museum Drive. The HKTB has also made promotional films featuring well-known personalities from the neighborhood, who guide viewers through the streets and sidewalks and give their first-hand perspective to viewers around the world who are currently unable to visit. anybody.
For more details on the “Hong Kong Neighborhoods – West Kowloon” campaign, please visit www.discoverhongkong.com/westkowloon-en.
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